Upon discovering HIGH last season, I instantly fell deeply and utterly in love - with the clothes, the styling, the overall aesthetic, the lookbook, the Icelandic location, the models' faces, the photography and videography...everything. I wanted to disappear into the world conjured by the AW14 collection. A world of being vaguely overdressed, dreamy and a touch melancholic.
The SS15 collection from the Italian-based, British-designed label did not disappoint in the wake of my passionate feelings for last season. Still that gorgeous videography, still those two wonderful models and still that moodiness but transported to a different, though equally lonely landscape (Bardenas Reales in Navarre, Spain). All pools in empty backyards and stretching desert in the distance. Proclaiming themselves "everyday couture", we can see this reflected in the casual clothes made richer and more interesting by expensive detail. A balance of restraint trimmed in lace or crochet or chains. Think breezy, wearable, beautiful clothes. Think denims and cottons, white floaty materials, camo pants, light coats. Touches, again of the cowgirl vibes of last season and contrasting modes of elegant lounging at the house with rugged, distressed looks for exploring the harsh, lovely terrain.
Below is the campaign video. I could watch it all day, it's so gorgeous. Majorly digging the crisp lines of modernity against the craggy wilderness of nature.