Cos You're Worth it.

The new Cos store on Wicklow Street, Dublin opened its doors to the public at midday today. I popped along to have a gawk and was impressed by the decor, welcome and stock. First of all, the light is gorgeous. The whole space is light and airy and modern. The clean, crisp, architectural lines of the clothes are echoed in the building. And there's plenty of space, even with the throngs that were out to see the new shop.

I'm pretty familiar with the brand already and have bought from them at BT2 before but the selection in the new store is so much more impressive as well as extensive. The men get a look in, though on a much more limited scale. And the store also provides better opportunities for display in the almost gallery-like space under the stairs and the glass cabinet displays on the second floor. It all adds to the shopping experience and the more artistic aspirations of the label.

Plus, the smoothie I was given while browsing was damn good!

Check it out if you get a chance and let me know what you make of the new shop.