I guess it's a Hemingway-esque honesty thing. The materials are basic - cottons, denims, hides - and pure in a way. Ornamentation tends to be minimal and, even if it's not actually true, you get a sense that cowboy inspired clothes are made for doing things. And I do love me some menswear inspired pieces.
It's probably also the shoots that go with them. All stark, romantic landscapes. Barren bar one perfectly styled figure.
All of which being the reason why Penneys' latest lookbook had me immediately hooked. I do love a concept that relies purely on the context and setting. Also, the clothes just look amazing - especially for the price points. You gotta give them props, this shoot looks all kinds of perfect.
Bonus: this context is a great way to breathe fresh life into the whole boho, seventies thing that's everywhere at the moment. It was getting rather twee and overdone for a moment there but this is just rugged enough to refresh the palate. Delightful.
Liked this post? Want more?
Follow me here using google friend connect or bloglovin.