Thursday, 29 January 2015

Brand Overview: IsaDora

In a new series, I'm going to start reviewing brands as a whole, taking several products from them and giving you a better idea of what to expect and where their strengths and weaknesses lie. Today I'm talking IsaDora, a Swedish drugstore beauty brand. The price-range is the higher end of drugstore products but the quality is impressive, the packaging is neat and unfussy and the brand as a whole has a grown-up feel to it. The formulations are targeted towards sensitive skin and an extra bonus is that they don't test on animals - always a good thing!

On a personal note, some of the first make-up I ever used was from IsaDora. I still use a neutral eyeshadow quad my mother bought for me before a disco or a party or something when I was fifteen! That I'm reaching for it after all these years has to say something (not to mention how little I actually wear make-up).


Basically, I had enough of a range of their products to do a whole face (almost) exclusively with items from the brand. I did forget about eyebrows so I used the eyeliner really, really lightly to fill in the gaps in my brows just a little.


I was perhaps most impressed with their Moisturizing Lip Gloss. I normally never wear gloss as I cannot bear the consistency but this applies and dries almost matte, leaving a shine to the lip but not slickness. The shade I got was 21 Red Carpet which is a gorgeous classic true red. I also liked that it felt nice on the lips, like that Jojoba oil was actually doing something and leaving my lips feeling moisturised rather than stripped and tired. On several occasions now, it's been the first product I've reached for - even over my Coco Rouge Shine.


Admittedly, this blush scared me a little at first. It looks normal enough above but in person it looks like a dark, old-fashioned peachy-purple shade. However, the colour (22 Frosty Bordeaux) applies rather sheer with just a nice, pretty pink glow and a touch of sparkle. The applicator brush in the pack is okay but probably could have just been left out in favour of more of the product. I can't say I can rave about this item as much but that's more to do with my lacking in knowledge on blush. Again, however, it is currently the first blush I reach for so that has to say something.


Similarly with the Perfect Shade Eyeliner (in 01 Soft Black), it's not that I have an issue with the product per se but I tend to use felt eyeliners and am now bad at using pencils. However, this is nice and soft on the eyes which is really important to me. It doesn't drag and, while it can be blended, it doesn't smudge the second you go anywhere near it if you want a cleaner line. It's also a lovely rich black shade.


The BB Cream (in 01 Fair) is another stand-out product for me. The packaging reminds me of Asian beauty brands (which can only be a good thing). But the best thing about it is that it's BB cream coverage. I find that many BB creams have very high coverage, closer to foundations, and I'm just not into that. It's why I'm not choosing a foundation in the first place. I just want a light layer to pat on my skin. This one applies really smoothly, doesn't catch on dry patches overly and was really true to shade for me.


I already was a fan of their shadows but this little trio (in the shade 84 Forest) made me squeal with joy when I saw it. I'm a neutrals gal (I know, I know - so obvious and expected) true and true so the two outer shades (a sandy copper and a metallic chocolatey brown) are pretty normal ones for me but the middle shade is reminiscent of a gorgeous green Chanel had in a quad a few seasons back. Except it's richer and with slightly better colour pay-off. Admittedly, you have to work the brown a bit to get the same richness on the lid that the shadow makes you expect but it's well worth it. These shades are stunning.


Lastly, we have the Mineral Compact Powder in 21 Light Opal. It's a pretty basic compact powder and ticks all the boxes. It's not messy, it has a workable applicator included and a handy mirror inside - which is a surprise because it looks like a clear plastic lid with the applicator visible through it at first glance. For me, personally, it offers slightly too heavy coverage but it still feels nice on the skin.


Packaging: 8/10
Prettiness of Shades: 9/10
Application: 8/10
Durability: 7/10
Value for Money: 8/10

Cruelty Free
Good for sensitive skin

Have you guys tried anything by the brand? What did you think?


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