Monday, 7 December 2015

12 Days of Giftmas - Willow ¦ Giveaway

On the seventh day of Giftmas my true love gave to me, clothes and a store that are cute as can be...

Last month, while exploring lots of retailers and brands on the Galway Fashion Trail, I came upon Willow and fell immediately, and deeply, in love. Saibh had been bigging the store up all day in advance of our visit and Grace was telling me that it was a branch of a store first establish in Ennis, Co Clare. The Galway store is, apparently, quite a bit bigger with more stock and is absolutely gorgeous. The décor is very cute with rustic and polished pieces of furniture set against quirky accents and focal pieces like low-hanging light fittings. The result is undeniably cool and makes you both want to be seen shopping there and to not want to leave. More importantly, the stock is even better with a really cool international vibe. We're talking streetstyle, cyber-celebrity level of cool clothes.

Which is why I just had to have a separate post on the store and had to feature them in the 12 Days of Giftmas.


"But what, pray tell, might this 12 Days of Giftmas be?" you're probably asking.

If you didn't read yesterday's post about Caudalie, let me explain it again!

The 12 Days of Giftmas is a project that occurred to me last week. An idea that I ambitiously decided to go through with very last minute - I must be a lunatic. It's a sort of advent calendar for me and my readers, a way of saying thank you for reading and rewarding you in a small way. For the first 12 days of December, I will be writing a post every day on a shop, brand or item that would make good gifts. This is instead of the long gift ideas posts I've done in the past and offers a more in-depth look at some amazing companies and things. To complement each post, I've also teamed up with these fantastic brands and will be giving something away each day! So, the 12 Days of Giftmas will give you some gift ideas and the potential to win something for a loved one (or yourself!).

I was already planning to post about Willow but the 12 Days is the perfect opportunity to share my love of the store and spread it further by sharing a giveaway from it as well! So you can experience how awesome Willow truly is, I have a €20.00 voucher to spend in store. Sadly, you can't currently use the vouchers directly online but if you call about an order, they will try and accommodate the purchase using their instore payment methods.

And it's well worth it as they have such a well-curated selection of items in store and carry amazing brands such as Ash, Almost Famous, Ted Baker, Darling, Guess, Finders Keepers, Lavish Alice, Sister Jane and more.

While the site is cute and easy to browse, I do recommend trying to visit one of the stores themselves as there is a much better selection and the surroundings and staff are so great. Plus, who doesn't want to spend time in Galway, in particular?

It's also worth bearing in mind, that the instore experience is far superior for Christmas shopping as there is a wide range of accessories and jewellery which will then be wrapped in the most absolutely darling/chic cardboard packages in a yellow, orange and salmon colour scheme. The same also goes for their gift vouchers - which are great for those who you think might like the store and its vibe but for whom you don't trust yourself to shop - which come in the cute boxes as seen below.

Willow is the Irish-owned store and site for clothing, shoes, accessories and jewellery that is my top tip for 2015 and is a must-see if you're visiting Galway or Ennis. I'm all about supporting local and independent retailers as they give cities a unique flavour and it'd be a real shame if we lost that. Willow epitomises everything that is great about Galway; it's welcoming, the people are friendly, design is on point and the whole thing is just damn pretty.

I really couldn't recommend it highly enough!















So, if you want to give this amazing brand a go, why not enter my giveaway of a €20.00 Willow voucher?

1. Sadly, I can only keep my giveaways open to Ireland this time around. I apologise to those who might disappointed but I have to keep the generous brands that I'm working with in mind!
2. The prize is one €20.00 Willow voucher.
3. All you need to do is comment below here or on Facebook with who you'd give it to - or if you want it for yourself! However, you must be following me on at least one platform (FacebookInstagramTwitter, Google Friend Connect, Bloglovin'Tumblr), let me know which one in the comment if it's not obvious!
4. Competition closes a week from now on the 14th of December 2015 at midnight Irish time.
5. Winners will be chosen at random.
6. I will then comment below the winner's comment and ask you to email my official blog email address.

And that's that! Good luck and see you again tomorrow for the next brand and giveaway!


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  1. I would love this for a little January pick me up :3

    1. Hey Sarah, you're our winner! 'grats! If you could contact me at, we can sort out the deets. Best, C