Up until now, however, I've really only ever been able to enjoy the store on mad-dash visits to the Oxford Street brand between shows at London Fashion Week: always hasty, panicked and at peak times where there is an overwhelmingly large crowd.
This will, happily, no longer be the case. As of Friday at 12pm this week, the first Irish branch of the store opened on Grafton Street and I couldn't be more excited. The street needed fresh blood anyway but you couldn't really ask for much fresher blood than this! The press pre-launch was held the night before and the presence of such a wide spectrum of the Irish fashion crowd would suggest that I am, by no means, the only one who was psyched. It's always interesting to be at such an event where you see pretty much everyone in the industry here gathered in one place - were there time, it'd be the perfect place for people-watching as the range of style was truly fascinating! But it also goes to show how universally loved and acknowledged the brand is.
Fun as the launch was, however, (there was big tubs of Moet on offer - you know it's a ritzy event when real Champagne is cracked out) I can't wait to go back on a quieter day. It was so packed that I could barely get around. I can say, from the scan I did that night, that it is the place to go for beauty, elegant outerwear, party shoes, truly gorgeous bags and timeless knitwear - these are the areas where the stock selection for the Dublin branch are definitely the strongest.
If you're shopping for friends or family this Christmas that are cool girls (or aspire to be cool girls), I recommend hitting them up!
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