The Launch of & Other Stories in Dublin!

I've loved & Other Stories for years now but I've largely had to admire it from afar. The older, cooler sister of H&M and hipper, younger sister of COS, it's a brand that appeals to fashion girls the world over. Its clothes are cool and trendy but not so of the moment that they fall out of fashion immediately. It is home to an awesome (cruelty-free) beauty section that is ever-expanding and offers candles, fragrances, bodycare products and beautiful mid-range makeup. And it does designer collaborations better than most of its peers, choosing to work with cool and edgy brands and stars like Rodarte and Lykke Li.

Up until now, however, I've really only ever been able to enjoy the store on mad-dash visits to the Oxford Street brand between shows at London Fashion Week: always hasty, panicked and at peak times where there is an overwhelmingly large crowd.

This will, happily, no longer be the case. As of Friday at 12pm this week, the first Irish branch of the store opened on Grafton Street and I couldn't be more excited. The street needed fresh blood anyway but you couldn't really ask for much fresher blood than this! The press pre-launch was held the night before and the presence of such a wide spectrum of the Irish fashion crowd would suggest that I am, by no means, the only one who was psyched. It's always interesting to be at such an event where you see pretty much everyone in the industry here gathered in one place - were there time, it'd be the perfect place for people-watching as the range of style was truly fascinating! But it also goes to show how universally loved and acknowledged the brand is.

Fun as the launch was, however, (there was big tubs of Moet on offer - you know it's a ritzy event when real Champagne is cracked out) I can't wait to go back on a quieter day. It was so packed that I could barely get around. I can say, from the scan I did that night, that it is the place to go for beauty, elegant outerwear, party shoes, truly gorgeous bags and timeless knitwear - these are the areas where the stock selection for the Dublin branch are definitely the strongest.

If you're shopping for friends or family this Christmas that are cool girls (or aspire to be cool girls), I recommend hitting them up!

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