I was already majorly intrigued by the brand, having received press releases about it for a few months, but had never personally tried any of their products or seen them in action IRL. One of the particular selling points for me is that Youngblood was established by a former medical aesthetician, Paula Youngblood, who made sure that the formulations of their products would be both effective and kind to the skin. And, importantly, they are also a cruelty-free brand.
The launch itself was very entertaining (in spite of the unnatural heat that had a packed room of beauty bloggers perspiring their makeup right off) and Mr Chavez is an absolutely gas character. Tara O'Farrell interviewed the MUA about the brand and his own particular tips and tricks of the trade before he demonstrated some of the products on model Claire Treacy.
Key take-aways from the whole thing? Apparently a brow can never be too arched and there is no such thing as too much highlight, blush shades are made for mixing, and a good base does most of the work in a makeup look.
Physical take-away? Youngblood's iconic Brow Artiste (RRP €37.50), one of their Hero Products. At first, I was surprised by the price on the press release and thought it was kind of expensive. Then I compared it to similar products from the likes of Benefit and found that it is actually in pretty much the same price bracket. I've also used a lot of other similar kits in the past and, have to say, I genuinely think this is one of the better versions on the market. The packaging is sleek and sturdy and is slim and compact enough to travel well. It is also big enough, however, that the mirror in the lid is one I would actually use. Normally mirrors in compacts are so irritatingly small that I never use them but I found myself using this one. Similarly, brushes and tools in kits are usually crap but the double-ended corkscrew and angled brush has a slightly longer handle and is quite handy, as is the little tweezers.
The formulation of the powders and wax is designed to be gentle so that it will be suitable for both those with sensitive skin and people who may have just had their brows plucked, waxed or threaded and have temporary local sensitivity. The two shades in the brunette kit look very similar but the ashier colour is light enough for those with brighter hair and the darker shade built up nicely so that it worked even with my rather dark hair. I can't say that the wax alone was effective in taming the movement of my brows or getting the shape completely down but, then, only the strongest formulations are up to the task and I expected as much.
I've found myself reaching for the kit every time I've done my brows since I got it and that's the best compliment I can ever give a product.