There are certain things that I always get behind and like to support here on this blog. Anyone who knows me or has been a long-time reader will be familiar with these things that I am so passionate about and it really is important to me that beauty and fashion have a conscience.
Easilocks ticks a lot of boxes and has a lot of conscience. The brand is Irish, started by a young entrepreneur who worked his way up, cruelty-free, vegan friendly and all the hair extensions in the line are made from ethically-sourced human hair from around the world (largely Russia and Mongolia).
The company was started by Irish award winning hair stylist Shane O'Sullivan, who started out in the industry at age thirteen in his family owned salon (also named Easilocks) in Dublin. Having worked in the industry and with extensions, in particular, for years, he noticed that they could be better and spent five years designing a line of high-quality extensions that could be used at home.
Since then, the brand has gone from strength to strength and can boast Gigi Hadid, Margot Robbie and a whole host of other celebrities as fans.
The range of extensions is large with lots of pieces that can be added to instantly change a look and are available in a wide selection of shades and tones. In addition to this, Easilocks has also now launched a range of products and tools to help take care of your extensions and your own hair at home.
I attended the exceptionally packed launch a couple of weeks ago and, though I could only stay briefly, was amazed by the crowd and buzz of excitement. Bloggers and press were getting extensions put in to try them out first-hand, drinks were being had and Shane was on hand to answer questions personally.
Admittedly, I didn't get a chance to personally try out any of the extensions but I have been using the press samples I received on the evening on a daily basis since then: a rather impressive-looking copper styling brush and their Rose Gold Oil.
The brush is nice enough but a little big considering how short my hair is now and how bad I am at hair styling. However, the Rose Gold Oil is an absolute star product for me. I've been using hair oils for around 6 months now to help maintain the softness and smoothness of my hair and tame fly-aways and there have been a few I've really liked. This one, however, smells like an absolute dream, as well as performing well, which is why it has become my go-to. Seriously, it smells so good. I love me a spicy rose scent.
If you're interested in extensions or haircare but can't afford to entirely break the bank, check Easilocks out.