When I went to their presentation on recent and upcoming launches last week, I was properly blown away. Both by particular launches (*cough* Vice Vault *cough*) and the whole presentation. They are a brand that is savvy about trends but also about listening to their customers and what they actually want. We were told that Wende, one of the founding partners of the brand, personally reads through comments on their social media and considers fans' opinions when launching and creating new products.
The biggest launch of recent months is the Naked Ultimate Basics Palette (RRP €47.00), which went on sale on the 29th of September and is already proving a firm fan favourite. The latest in the Naked family, it delivers the all matte selection of shades that lovers of the previous palettes were crying out for. Featuring 12 all-new neutral shades that are exclusive to this palette and different from the shades in Naked Basics and Naked 2 Basics. Some shades, however, may trigger memories of colours from other UD palettes, such as Extra Bitter, as they are refined versions of some of the most popular eyeshadows that the brand has produced. Speaking of Extra Bitter, of the sample pool of bloggers and makeup fans I have chatted with, it's the winner and the one shade I've managed to wear yet. I can state that it truly is gorgeous and blends out and builds like an utter dream.
Another product that had people oohing and aahing was the Naked Illuminated Trio (RRP $36.00), which is part of this year's Holiday collection and brings together three of the brand's beloved marbled highlighters in one palette that makes for a perfect gift. Given the obsession with highlighting, I struggle to think of anyone I know that likes makeup who wouldn't be pretty delighted with this as a gift. Featuring a gold (Pyrite), ivory (Oasis) and peach (Twilight) highlight shade, the palette suits a variety of skin tones and preferences or someone who merely likes options/layering/mixing highlight shades.
Other new products include the long-lasting, high-coverage All Nighter Foundation; the re-invented Brightening and Tightening Complexion Primer Potion that is now for all over the face and not just the cult-favourite for the eyelids; the Perversion Waterproof Fine Point Eye Pen, that extends the ultra-black Perversion line from just mascaras to eyeliners as well; and the Razor Sharp Long-Wear Liquid Eyeliner, that is offered in a very wide range of shades.
It was, however, the Vice Lipstick Vault that blew everyone away. The second it was put on the table, the room erupted in excitement. This limited special edition and latest "vault" product houses all 100 shades in the Vice line in one giant, beautiful box. It's enough to make one weep at the beauty of it. I don't know who's buying it but it's damn gorgeous.
(In the interest of fairness and full disclosure, while I did not strictly review any of the products here, I would like to point out that I did receive free samples but was not paid for my comments and all opinions are entirely my own)
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