Zoe Jordan X River Island

Last season I was checking out Zoe Jordan's AW15 collection at Somerset House with 160g Magazine and, though I couldn't head over this time around, a little bit of LFW came to me on Monday night. In the Grafton Street store, her collab with River Island was launched in Ireland and, within a couple hours, many pieces were sold out. Fear not, however, as more stock is on its way!

Why did it sell out so quickly? Well, it's got a lot to do with Zoe herself, who has a refreshingly honest and practical approach to designing. She put several of her key hero pieces (the "cold shoulder" jumpers and smoky prints) into this collection, making her famous staple items available to a wider audience, and doesn't discriminate between these pieces and those from her own collection, seeing them as complementing each other. In a more general sense, she also believes in creating trans-seasonal, timeless clothes that reward the buyer by lasting.

With cute party dresses, smart tailoring, tough outerwear, cosy knitwear and dressy tees, the collection will easily fit right into countless wardrobes. And the balance between simplicity, badassery and impeccable fit means that, as she will tell you, Zoe Jordan's girl isn't any one girl but all.

You can shop Zoe Jordan x River Island online and instore with prices beginning at €47.00.

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