Tuesday, 22 September 2015

Urban Decay x Gwen Stefani

I normally don't write these kinds of posts, don't feel the need to repeat what's in press releases or could be summarised in tweets because I prefer to put out content that I've directly altered and made my own. However, when news in the beauty or fashion worlds really excites me and I'm in a position of privilege to hear about it early on, I cannot help but feel the need to share it with all of you!

The title has given the news away but: HOW EXCITING IS THAT? Gwen Stefani has been a major inspiration for me since I was ten years old. Tragic Kingdom by No Doubt was the first album I bought with my own money and I've always loved her fearless and experimental sense of style. Considering how bold but put-together said style is, her collab with UD is bound to be colourful and exciting - a perfect match, really.

Gwen has worked with the brand on everything for this limited edition collection from packaging to formulations and is stoked for it. She notes: “When Urban Decay came to me to collaborate, I immediately thought it was a perfect match. The way they've built their company is very similar to my aesthetic and approach. It’s all about creative self-expression, being strong and not being afraid to go outside of the box. Everyone in my life knows I absolutely love make-up. From a very young age, it was an artistic passion of mine. I actually used to be a make-up artist. I love wearing make-up and having so many ways to express myself through it. It’s my war paint. To be able to do a collaboration with people who get that concept and who are just as passionate about it is a dream come true. We've made and created products that I actually wear every single day. It’s the real thing. I'm obsessed with everything we've done, and I can’t wait to share it.”

Can't wait to actually see some of the products now!

The collection launches online from Urban Decay in late November and will be available in Ireland through House of Fraser and Debenhams from December.

Gwen Stefani
Photo Credit: Jason H. Smith / CC BY-SA 2.0


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