Wide-Eyed and Blind: Best Brows Ever - Billion Dollar Brows Arrives in Ireland

I've actually been using some Billion Dollar Brows (BDB) products for over a year now and they have been stocked in select salons around the country up till now but as they have just launched in Boots, there's now a much wider selection from them that is much more readily available. I headed along to the bloggers' press day in the penthouse of The Dean Hotel (which is amazing for events and would be a dream to actually stay in) on Harcourt Street, where founder and CEO, Natalie Plain, was in attendance (and actually staying in the penthouse) to tell us all about the brand and their products.

The company was set up in the wake of the lingering results of nineties over-plucking, and brows never growing back in quite right, and the over-compensating Scouse brows of recent years. Natalie felt that the world of brows lacked balance, and this needed to be addressed. She wanted to help more people have the more natural-style, lush brows made so popular by the likes of Cara Delevingne. And she wanted them to be the right shape for each individual. But such things normally require regular trips to the salon, which can become expensive. So, in order to level the playing field, she established BDB, which brings expert brow-maintenance into your home and own hands, in a way that makes it easy for anyone to do.

This brow "revolution" is now more readily available to those of us on the other side of the Atlantic now as well, thanks to the American brand's partnership with Boots. Cruelty free and made in America and Mexico, it's a brand with a conscience as well as a serious vision for beauty and damn good products. Which is probably why they are now available in 32 countries around the world! They're always thinking ahead as well, with special products for men and redheads being launched in the new year - good news for Irish audiences, in particular!

The products which are now available include their clear Eyebrow Gel, Brow Powder and Universal Eyebrow Pencil (universal because the shade of brown is so light that it can be used as lightly or as heavily as needed to match almost all hair tones). However, more excitingly (particularly with Christmas fast approaching), there is also a selection of their kits. These include: the 60 Seconds to Beautiful Brows Kit (RRP €34.00) which includes their brow brush and powder and they describe as "putting your hair in a ponytail", i.e. quick, easy, neat results without fuss; the Best Sellers Kit (€68.00) which has the universal pencil, gel, a dual-ended pencil for concealing and highlighting, and a smudge brush for more advanced, elaborate brow prep; and the Brow Buddy Kit (€31.00) which includes their Brow Buddy tool which allows you to measure your brows to perfection and show where you need to pluck or fill in, a pencil for marking it out and a step-by-step guide.

I've also now used all of the product and am suitably impressed. The first time I tried them out I did my, my sister and her friend's brows and, thankfully, I didn't let anyone down. The results were natural, perfectly shaped and suited to each individual's face. If I were to recommend just one product, I'd probably go for the Best Sellers Kit but, honestly, the whole range is worth investing in - you'll save time, money and energy in the long run!

Do you guys have any secrets to beautiful brows? Or a brow idol? I'd love to know!