Monday, 27 July 2015

15 Years of Armani Beauty + AW15 Launches

Last week I got to spend time going through the Armani Beauty AW15 launches and having them applied on my face by Thoa Tran, one of their head MUAs and all-around lovely person. These products are particularly special this time around as it is also the 15 year celebration of the brand!

Based on the solar eclipse, the Eclipse collection for AW15 is inspired by sun, shadows, darkness and light. This can be seen literally reflected in the Eclipse palette which is champagne with bronze pearls. In addition, the collection has 3 nail colours, 4 liners, 4 eyeshadows (in liquid form), 2 brow shades and a navy mascara.

All of the colours are rich, deep, warm and complex but still remain a little adventurous and playful. The liners, in particular, with a gold shade that will be perfect for Christmas parties and festivals alike and a gorgeous midnight blue that has my name written all over it. The eye tint shadows, as well, are stunning. In fact, they need to be swatched as their appearance as seen in the packaging doesn't even hint at how gorgeous they are! Rarely are my swatches so distinct, pigmented or pretty. Check them out below and you'll be dying for them! The orange is surprisingly wearable and Thoa mixed it with the gold to wonderful effect on my lids.

It's also 15 years of the Luminous Silk foundation which was the first product launched by the brand. The formula remains a tightly-guarded secret which other companies try, and fail, to replicate constantly. It also remains a best-seller, fifteen years on, which says a lot.

If you're looking for make-up with colour in a very adult, sophisticated way that manages to stay fun for AW, keep an eye out for the collection! Also, keep an eye out for the series of 15 Armani Artistry videos on Youtube, celebrating the brand's birthday and giving you insider make-up tips and hacks!







(Thanks to Thoa for helping me focus my camera, doing my make-up, the pep talk and staying late to fit me in!)


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