Hedi doing it again. Loving the use of a rockstar/hot young thing combo - I mean, yeah, it's a little expected but c'mon...Beck and Edie Campbell in the one campaign? That's the stuff of fevered, drug-addled dreams. And now it's a reality. The execution of the past two collections has really surprised me in the most wonderful of ways. The whole haute rock'n'roll thing could have been unbelievably trite but these clothes are wantable, covetable and decidedly cool.
(All images from the YSL facebook page)
PS If a picture is worth a thousand words...are we gonna need a Becktionary or a rhyming Becktionary in order to fully appreciate this campaign?
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