The pops of colour that often stuck out in previous seasons are absent and, instead, the palette remains an almost utterly undisturbed ocean of natural, neutral and earthy tones - blushes, beiges, denims, blues, olives, greys and white tones. Even the more glamourous garments are dark metallics that shimmer but do not shout.
Translucency, silkiness and texture abound, drawing the eye to the form and the hand to the garment, wanting to touch and explore. COS silhouettes that are more oversized or boxy are present, as one might expect, but this proliferation of billowing fabrics also allow for more fluid garments that move, drape and hug the human form.
Do not expect elaborate detail - none of the embroidery, brocades or prints we've seen elsewhere for SS17. However, that is not to say that there is no visual interest at play or charming details. A-symmetry, draping, gathering and origami-inspired details adorn the collection.
Contrast is key throughout the whole collection. The contrast of boxy and billowy. The contrast of earthy and industrial tones. Soft and rigid.
There's something particularly sexy about this collection - the fabrics, the movement, the ease, the simplicity, the not-having-to-try-very-hard, It's not a million miles from what COS normally does but it does feel as though new life was breathed upon existing ideas.