15 Years of Armani Beauty + AW15 Launches

Last week I got to spend time going through the Armani Beauty AW15 launches and having them applied on my face by Thoa Tran, one of their head MUAs and all-around lovely person. These products are particularly special this time around as it is also the 15 year celebration of the brand!

Based on the solar eclipse, the Eclipse collection for AW15 is inspired by sun, shadows, darkness and light. This can be seen literally reflected in the Eclipse palette which is champagne with bronze pearls. In addition, the collection has 3 nail colours, 4 liners, 4 eyeshadows (in liquid form), 2 brow shades and a navy mascara.

All of the colours are rich, deep, warm and complex but still remain a little adventurous and playful. The liners, in particular, with a gold shade that will be perfect for Christmas parties and festivals alike and a gorgeous midnight blue that has my name written all over it. The eye tint shadows, as well, are stunning. In fact, they need to be swatched as their appearance as seen in the packaging doesn't even hint at how gorgeous they are! Rarely are my swatches so distinct, pigmented or pretty. Check them out below and you'll be dying for them! The orange is surprisingly wearable and Thoa mixed it with the gold to wonderful effect on my lids.

It's also 15 years of the Luminous Silk foundation which was the first product launched by the brand. The formula remains a tightly-guarded secret which other companies try, and fail, to replicate constantly. It also remains a best-seller, fifteen years on, which says a lot.

If you're looking for make-up with colour in a very adult, sophisticated way that manages to stay fun for AW, keep an eye out for the collection! Also, keep an eye out for the series of 15 Armani Artistry videos on Youtube, celebrating the brand's birthday and giving you insider make-up tips and hacks!

(Thanks to Thoa for helping me focus my camera, doing my make-up, the pep talk and staying late to fit me in!)

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Armani Launches for SS15 with Thoa Tran - II - Tips and Tricks

When you're watching a make-up artist at work who expresses personal knowledge about the things that "Mr Armani" likes and dislikes, you pay attention not only to the products that she is showcasing, but the gems of wisdom she casually drops into conversation. When you see her transform an, admittedly very pretty, girl into someone who could easily blend into the Giorgio Armani SS15 runway line-up in less than half an hour, you realise just how good she is. So, here are some tips, tricks, trends and titbits that Thoa Tran let us in on at the new launches event a few weeks back.

1. Want to look like an Armani girl? Ditch the winged liner. I know, I know. A difficult thing to process. Seemingly impossible to let go of. But Mr Armani prefers a straight line. So, now you know.

2. Speaking of straight lines, that's the brow shape that's going to be all over the place. Apparently Victoria Beckham has been in the process of growing hers like that for years. And they're Armani-approved.

3. Now that we're on the topic of brows...want to enhance yours? When using powders or gels to fill in your brows, first apply the product against the growth. This way the hairs will pick up the product better and look fuller.

4. The further boost the look, apply concealer all around the edges of the brows, defining them clearly.

5. P.S. Thick brows are back and bigger than before.

6. Armani is all about the glowing look. To look sun-kissed, glamorous and like you fit right in with the old Italian stalwart of style, ditch the blush and put the emphasis on good contouring instead.

7. The new launch, the Eye Tint, is multi-use and gorgeous. It is primarily a shadow but can be used as eyeliner in an awesome range of shades if applied with an angled eyeliner brush. And, number 12, also makes a mighty fine highlighter.

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Well, just wanted to share these little gems instead of leaving them hanging out and useless in my notebook! Any you'd try yourself?

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