Sunday, 19 June 2016

Primark AW16 Press Preview

Forget all the carefully cultivated minimalism that you have been perfecting for the past few seasons, Primark is serving up the same opulence and decadence that was all over runways for AW16. Think seventies slinky metallics, luxurious faux fur and suede, embroidery, sequins, animal prints, volume and rich colours.

One key fashion story pays homage to rock and roll and glamour and will have you feeling like an extra in Almost Famous. Another is the sleek but richly detailed Athleisure that has taken over Asia and is a little more luxe and colourful than the version that we've been working with over here up until now. However, you'll also find some very nineties vibes running though in pieces such as a denim jacket (the most instagrammed piece of the day, for sure) with "C'est La Vie" emblazoned across the back, bringing up back to our B*witched days; tiny, impractical but uber-cute backpacks; enamel pins of smiley faces, lips and speech bubbles; and chokers.

Of course, elegance and simplicity hasn't completely disappeared, you can also expect some incredibly elegant accessories that look far more expensive than they are: pointed black patent pumps with exceptionally sexy curves; geometric jewellery; Chloe-like saddle bags; clean brogues with wedge heels that remind of Stella McCartney; and ring-handled shoppers.

The whole preview made me remember why I love AW dressing. There is a scope for building up outfits, mixing textures, prints, colours and styles that the warmer months don't allow and while I'm not ready for winter yet, I can't wait to start playing with the layers in my wardrobe once more....

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