MTV's Staying Alive Foundation is a global charity dedicated to stopping the spread of HIV/AIDS, with a particular focus on prevention through awareness-raising projects, sexual screenings and the distribution of condoms.
This collab will raise money for the charity (with €2.60 from the sales of a €28 50ml pot going to the foundation), as well as raise awareness for the cause and distribute information in-store.
This is a limited edition run and is available in all of Kiehl's 102 stores and department store points of sale and will be stocked in the Wicklow Street, Arnott's and Dundrum branches. With cult status as a must-have product and with an eye to helping your fellow man, this is a clever beauty buy with a conscience.
Will any of you guys be picking it up?
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