Before trying it, I saw rave reviews in a few places and that always makes me curious. In fact, I often justify my terrible hoarding habit by saying I need to suss out if cult favourites are all hype or worth the buzz. Sometimes they are but, often, they don't quite live up to the level of absolute praise and adoration heaped upon them.
Only launched in the past few weeks and already capturing hearts, the Brow Tamer, is one such product that lives up to the hype. The packaging is sleek, metallic and slim - perfect for popping in a bag and very much in line with Urban Decay's existing products. Where it gets interesting, however, is the brush. Slim and a little shorter than a mascara brush, it's the perfect length for dragging through the expanse of your brows for overall taming and colour but short and narrow enough for precision and concentrating on certain areas, where you might be altering the shape or direction of hairs.
You also don't get an excess of product on the brush when you pull it out and a mechanism inside seals it off when you push it back into the tube and prevents the product from drying out which is always good when it comes to brow gels and mascaras. Speaking of drying, the product doesn't do that gross thing brow gels are prone to, of going crunchy a while after application. Instead, it keeps everything neatly in place and, if you get the right shade, adds enough definition and colour that you can wear it alone, without pencil or powder underneath, for a more natural brow look.
Overall, it's now my go-to brow gel after a little over a week of use. And I can't see that changing anytime soon.
(This product was sent to me as a press sample but all views and opinions are my own)
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