Sunday, 26 April 2015


BT2, like its parent store, Brown Thomas, has now entered the world of online shopping. Which is awesome because you can now have a wee goo at what's in store without having to leave your bed/desk/sunny park bench.

Launched today, the younger sibling of that Irish stalwart of style presents itself in a very similar way but with a little bit of a tweak. The pure monochrome of the Brown Thomas site is brightened up with pops of accent colours and is already bedecked with info on events, labels stocked, recent and up-coming launches and a shoot set in New York that showcases some of their brands from that great city.

The site offers quick delivery of designer goodies and make-up within Ireland which means you don't have to wait in agonised expectation of a Net-a-Porter or Feel Unique order if you live on the Emerald Isle. And, for those outside the country and planning a visit, it gives you a sense of the shopping trip that awaits you with brands such as Acne, Bare Minerals, DKNY, J Brand, Mih Jeans, Philip Lim 3.1 and more available instore and online.

Now, if you'll excuse me, I'll get back to creeping on their site x

Screenshot 2015-04-26 11.36.33


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